The seed was sown when Richapplefool's founder
—Sharon Lee—found a box of recipe cards in an op-shop.
Ham in aspic. Prawn stuffed apples. Fricassee of rabbit.
Oh, the culinary delights!
Inspired, she created a food-themed website and named it after one of the recipes.
Her criteria for design success? When it made her laugh.
Matt Owens, Shift magazine“Great illustration and a smart use of Flash, Richapplefool brings humour to the table and tasty interactivity to boot.”
Word of the website spread, making others laugh too.
Prospective clients, even.
“Are you based in Sydney? Are you available for work?”
And so in 2001—Richapplefool, the business—began.
She developed the brand with the idea of country and animals to instil a feeling of warmth and old-fashioned craft. To show that Richapplefool... cared.
Unique? Yes. Everyone else seemed cold, corporate and digital.
Risky? No. It's risky being the same, not different.
Over the years, she developed her philosophy and practice to create more effective work. She fused branding with user experience architecture and design so clients could speak with true conviction.
She calls the result: Human Experience Design.
Richapplefool gives your customers a voice, so they can share their dreams and desires. We then connect you to them by crafting compelling experiences. Win the battle for business by first winning hearts and minds.
Work with us to make your product or service useful, usable and appealing.
More about principal consultant Sharon Lee