richapplefool

ABC TV
The ABC required a new portal to link to Indigenous content from it's various radio, television and news services.

Focus groups provided feedback that Indigenous Australians were somewhat weary of the clichéd representation of their culture. A secondary challenge was identified: to unify traditional and contemporary, country and urban and Aboriginal and Torres Strait Islanders.

Richapplefool examined the way the community represented themselves. These cultural norms influenced design decisions yet were refashioned to become more inclusive.

The result was designs that both excited and resonated with the audience.

The seminal television program Message Stick and radio program Speaking Out were also redesigned.

"I'm glad we've come into the 21st century of blackness" Indigenous show presenter, ABC

News Digital Media
CONFIDENTIAL, a joint venture television show between News Limited and FOXTEL, delivers news, reviews and interviews from the world of entertainment.

The high gloss design integrated celebrities with shapes derived from the edgy commentary of the show.

The objective of the standalone site was to drive new audiences to the CONFIDENTIAL sections in the various mastheads.

"Creatively brilliant" Marketing director, News Limited

imeepo
imeepo helps you plan your social life with friends and find more people you'd like to meet.

It's point-of-difference is the union of the two key functions:
1. Manage social events (gigs, holidays, parties, sports, etc.)
2. Meet new people through common interests

Stay tuned.

L.J. Hooker
L.J. Hooker desired a community initiative website for children using their company mascot.

There was a problem with the plan; their mascot didn't appeal to the target audience.

With our recommendation, the bear underwent a makeover, instilling a more favourable look and personality.

The website used a treehouse metaphor with various rooms containing games and educational content.

Very positive results were subsequently achieved in market testing.

"I'm very happy" Online Manager, L.J. Hooker

User experience and interface design
Starting with the high-level brand experience and site metaphor, stakeholders are taken through the user journey, users (and the things that matter to them) are researched and forests are culled by prototyping on paper. Finally, pixels are placated with interface design.

Previous projects include
- online advertising trading system
- commercial real estate CRM and property manager
- residential real estate CRM
- photo sharing and storage
- secure digital file storage
- productivity solutions
- B2B and B2C e-commerce
- intranets

“We've received fantastic feedback about our website from our clients — ‘The site looks professional and trustworthy. It's easy to understand and navigate.’” Marketing director

Illustration
If you look high in the night sky, above towering apartment blocks, yet below the city smog, you might just glimpse the motley crew of animals that could be saving your life. You might see Frankenfarm.

ASTROPUNKS was created to bring contemporary art to kids and their design-savvy parents.